Join us for four FREE roundtable teleconferences this week featuring Focus Experts. Topics include Business Intelligence, Virtual Events, Email Marketing, and Lead Nurturing.
Roundtable #1 Business Intelligence: Measuring What Matters
March 15th, 2011 at 11am PT/ 2pm ET
Rick Cadman, Ron Dimon, Mark Kramer and Dawna MacLean will discuss the keys to unlocking the next wave of business innovation and growth. Topics include:
1. How Shared Value focuses companies on the right kind of profits
2. How the latest thinking on Shared Value and Enterprise Performance Management are converging to enhance long-term competitiveness
3. How to build a roadmap to measure and manage results across disciplines and throughout your value cycle
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Roundtable #2 Virtual Events: The Next Generation of Virtual Events and Digital Communities.
March 16th, 2011 at 1 pm PT / 4 pm ET
Dannette Veale, Dennis Shiao, Michael Doyle, Paul Salinger and Shannon Ryan will provide valuable insight on how virtual events and digital communities are evolving to support the marketing portfolio. Topics include:
1. Must-know 2011 trends in virtual events and digital communities
2. How to garner corporate support and leverage virtual/digital environments to address objectives across the organization
3. Essential tips for transforming your environment into an "always-on" brand experience
Visit for details.
Roundtable #3 Email Marketing: Integrating Email Marketing and Social Media.
March 17th, 2011 at 11 am PT / 2 pm ET
Andrew Kordek, DJ Waldow and Jeff Rohrs will discuss the many tactics for integrating email marketing and social media. Topics include:
1. Using email marketing to grow/strengthen your social networks.
2. Using social media to grow/strengthen you email marketing efforts.
3. The future of email marketing and social media integration.
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Roundtable #4 Lead Nurturing: 7 Must-Have Lead Nurturing Recipes for B2B Marketers.
March 18th, 2011 at 1 pm PT / 4 pm ET
Ardath Albee, Brian Hansford, Craig Rosenberg, Emily Mayfield, Jeff Erramouspe, Michael Damphousse, and Tibor Shanto will discuss ingredients, techniques and timing b2b marketers need to effectively execute lead nurturing programs. Based on Manticore Technology's Lead Nurturing Cookbook, the aforementioned experts will share their "recipes" for creating proven-effective nurturing programs that B2B marketers can implement in real-world scenarios. Topics Include:
1. What 3 basic ingredients you need to successfully build and implement a lead nurturing process
2. The optimal number and timing of touches for different types of lead nurturing processes
3. How to integrate human touch points into lead nurturing and maximize call-connect rates
Visit for details.
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